Everything you need to ship brand assets

From brand guidelines to production-ready graphics — no design tools required.

Drop your brand guidelines. Get your brand DNA.

No manual setup. No filling out forms. Just upload your brand guidelines PDF and we extract everything automatically — colors with their exact hex values, typography with font weights and sizes, logo variations, spacing rules, and voice guidelines.

  • Extracts colors, fonts, and logos automatically
  • Understands spacing and layout rules
  • Captures voice and tone guidelines
  • Works with any PDF format
PDF
→
PDF to Brand DNA in seconds

Assets as code. Not pixels.

Traditional design tools output static pixel files you can't edit without the original source. Variant generates assets as structured code — version-controlled, diffable, and reproducible. When your brand evolves, regenerate everything with a single command.

  • Every asset stored as code, not binary files
  • Full Git-style version history and diffs
  • Regenerate all assets when brand changes
  • No source files to lose or sync
{
  "type": "social-post",
  "size": [1080, 1080],
  "background": {
    "type": "gradient",
    "colors": ["$brand.primary", "$brand.secondary"],
    "angle": 135
  },
  "elements": [
    {
      "type": "text",
      "content": "Launch Week 2025",
      "font": "$brand.heading",
      "size": 64,
      "color": "$brand.onPrimary"
    },
    {
      "type": "logo",
      "variant": "$brand.logo.light",
      "position": "bottom-right"
    }
  ]

Iterate with natural language.

Because assets are code, changes are surgical — not destructive regenerations. Say "make the headline bigger" and only the font-size property updates. The underlying structure stays intact, history is preserved, and you can always revert.

  • Precise edits, not full regenerations
  • Every change tracked in version history
  • Revert any property to any previous state
  • Branch and explore variations safely
Make the headline bigger and try a pink gradient
Updated to v3 — headline scaled to 64px, gradient changed to pink→purple.

Everything included

All the tools you need to ship brand assets fast

Brand DNA Extraction

Drop your brand guidelines PDF and we automatically extract colors, typography, logos, spacing rules, and voice guidelines.

Conversational Interface

Describe what you need in plain English. No learning curve, no design tools. Just type and generate.

Instant Iteration

"Make it more blue." "Try a different layout." Small changes in seconds, not hours. No round-trips to Figma.

100+ Asset Types

Social posts, OG images, email headers, app icons, event banners, pitch decks — all sizes, all platforms.

Always On-Brand

Every asset uses your exact colors, fonts, and style. Brand consistency without the manual work.

Export Anywhere

Download as SVG, PNG, PDF, or JPEG. Optimized for web, print, or any platform you need.

Code-Based Rendering

Every asset is generated programmatically. Change your brand DNA and all assets update automatically.

Project Organization

Organize assets by campaign, client, or project. Everything searchable and easy to find.

API Access

Generate assets programmatically. Perfect for automated workflows, CI/CD pipelines, or custom integrations.

Ready to stop pixel-pushing?

Start creating on-brand assets in minutes.

Get Started Free